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 Truck
Side Advertising
Big Rigs vs. Box Trucks
1-800-GREAT AD OFFERS THE LARGEST SELECTION OF Mobile Advertising
Billboards including thousands of 48’ and 53’ billboard
trailers from coast to coast.No Mobile surfaces anywhere are bigger
than Big Rig tractor trailers and semi-trucks.
We contract with trucking
companies at the top of their profession, who carry clean vehicles,
and haul for prestigious consumer goods companies. These trucking
companies usually have trucks “dedicated” to
specific geographic areas. Within these areas, the trucks are continually
interchanging the trailers they pull from one destination to another.
Trailer units are often transported and “dropped off” to
be loaded or unloaded. When one trailer is disconnected, another
is hooked up and immediately ready for transport. Because of the
nature of the industry and the logistics, advertisers are able
to take advantage of larger geographic areas of coverage. In most
cases, it is inefficient for a host carrier to dedicate trailers
to the same specific route on a continual basis. Advertisers desiring
to conduct campaigns which are highly targeted geographically,
(i.e. specific cities counties or partial state regions may want
to consider smaller trucks (14’ to 26’). Because these
are “box
trucks” and have no detachable trailers, they are easier
to dedicate to specific and/or smaller routes.
“Advertising on over-the-road haulers combines
enormous visual images, motion, and unparalleled exposure, pulsating
the message through our country’s main arteries.”
Phenomenal Stats -
In an Independent Study Conducted by the ATA
(American Trucking Association):
- 96% of the targeted audience noticed the truckside advertising
including words and pictures displayed
- 98% of the same audience
said that truckside advertising had more impact than billboards.
- 91% of respondents said they noticed
the words and pictures
- 35% said they look closely at them
- 98% Recall Rate - Virtually
unheard of with other media
- 29% of respondents said they would
purchase a product they saw on Truckside Advertising.
- Excellent compliment/supplement - Synergize With Other
Media
- Moving Billboards can be seen from all directions - Freeway
Billboards, just one.
- Middle America. One of the World’s
most sought-after market
Click
here for the Latest Buzz on Truck Side Advertising!
Call us for a quote on your outdoor advertising
needs.
1-800-GREAT AD
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