 Why Truckside Advertising?
4 MILLION A MONTH!
The U.S. TAB (Traffic Audit Bureau) reports the average Big Rig trailer
(So California) will be seen by a monthly audience of 4 million!
TRUCKS ARE MOVING BILLBOARDS
Comparable in size, Billboards are a proven and highly effective
medium. (See comparison on next page; Truckside vs. Freeway Billboards)
PERFECT TIMING
Previously the cost involved made Truckside Billboards impractical,
but because of recent technological advances in Large Format Digital
Printing and exterior framing systems, TRUCKSIDE BILLBOARDS are
now feasible and very affordable!
90% of people surveryed said Fleet Grpahics
have
more impact than billboards!
BE FIRST!
Of the estimated 30 million Trucks in North America, fewer than 10%
are being used to advertise. Soon, however, Truckside Billboards
will be mainstream. In our society, every visual space available
has been used to advertise. --From mousepads to coffee cups, from
supermarket receipts to movie screens, from bus stops to the very
skies above. Truckside Billboards will be no different. Be the
first in your industry to capitalize on this new outdoor medium.
DRIVE TIME IS BUY TIME
Most purchases are not made on impulse. Customers buy in there minds
long before the money changes hands. Drive Time is Buy Time!
MOVING DYNAMIC
Everyone knows motion creates energy and attracts attention. Now,
Imagine your own 50ft Message at eye level- not just moving, but
commanding the attention of the masses as they sit in the private
theater of their own automobiles.
MASSIVE MESSAGE
A blank truck is like a huge blank canvas that can promote and build
awareness. If you’re going to say it, why not say it Big?
SAY IT LIKE YOU MEAN IT!
TRUCKSIDE VS. FREEWAY BILLBOARDS
- Cost much less per
month (about 50% on avg.)
- Much lower cost per thousand
(CPM)
- Much Larger Message (Up to
848sq. Ft.!)
- Double Sided - 2 Signs are
better than one
- Larger Audience - Freeway
Billboards are seen primarily by the same audience, day
in and day out, drastically reducing impact after the
first month.
- Eye Level- Not up and to
the side*
- Moving- Not Stationary
- Versatility
- Messages are easily changed
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WHAT ABOUT COST?
 Click
here for Truckside Advertising Pricing!
Call us for a quote on your outdoor
advertising needs.
1-800-GREAT AD
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