Truck Side Advertising
 BIG RIGS VS. BOX TRUCKS
1-800-GREAT AD OFFERS THE LARGEST SELECTION OF Mobile Advertising Billboards including thousands of 48’ and 53’ billboard trailers from coast to coast.No Mobile surfaces anywhere are bigger than Big Rig tractor trailers and semi-trucks.
Broadside Mobile Media Report PDF
Truckside Advertising Report PDF
We contract with trucking companies at the top of their profession, who carry clean vehicles, and haul for prestigious consumer goods companies. These trucking companies usually have trucks “dedicated” to specific geographic areas. Within these areas, the trucks are continually interchanging the trailers they pull from one destination to another. Trailer units are often transported and “dropped off” to be loaded or unloaded. When one trailer is disconnected, another is hooked up and immediately ready for transport. Because of the nature of the industry and the logistics, advertisers are able to take advantage of larger geographic areas of coverage. In most cases, it is inefficient for a host carrier to dedicate trailers to the same specific route on a continual basis. Advertisers desiring to conduct campaigns which are highly targeted geographically, (i.e. specific cities counties or partial state regions may want to consider smaller trucks (14’ to 26’). Because these are “box trucks” and have no detachable trailers, they are easier to dedicate to specific and/or smaller routes.
“Advertising on over-the-road haulers combines enormous visual images, motion, and unparalleled exposure, pulsating the message through our country’s main arteries."
Phenomenal Stats - In an Independent Study Conducted by the ATA (American Trucking Association):
- 96% of the targeted audience noticed the truckside advertising including words and pictures displayed
- 98% of the same audience said that truckside advertising had more impact than billboards.
- 91% of respondents said they noticed the words and pictures
- 35% said they look closely at them
- 98% Recall Rate - Virtually unheard of with other media
- 29% of respondents said they would purchase a product they saw on Truckside Advertising.
- Excellent compliment/supplement - Synchronize With Other Media
- Moving Billboards can be seen from all directions - Freeway Billboards, just one.
- Middle America. One of the World’s most sought-after market
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